Scottsdale Orthodontist Honored at SureSmile Conference, Orametrix Inc. in Richmond

Orthodontics-SuresmileDrs. Bruce Goldstein, Michael Feinberg, and Tal Masserman are elite providers of SureSmile® in Scottsdale, Arizona. In 2011, they were honored with the esteemed Practice of the Year Award at the SureSmile® conference in Florida.

The doctors brought the SureSmile® system to Phoenix and Scottsdale in 2006. The advanced methods provided by SureSmile® have been shown in clinical studies to provide high-quality results with fewer office visits and a reduction in treatment time. This type of process cannot be achieved through regular, traditional braces.

SureSmile® utilizes state-of-the-art computer-generated images and tailored, treatment-plan models, along with robotically applied archwire-bending to provide the most accurate direction for teeth. By using computer accuracy to bend the wires, SureSmile® patients are able to receive more precision in their teeth movements. Reducing the amount of times wires need to be changed and adjustments need to be made.

APDO is proud to be able to offer this state-of-the-art orthodontic technology to our existing and prospective patients. Dr. Goldstein, Dr. Feinberg, and Dr. Masserman are experts in the orthodontic field, creating award-winning smiles for the entire family, both children and adults. Our very own Dr. Bruce Goldstien also recently wrote an article, which was featured in Orthodontic Practice Magazine.

Click here to view PDF with the full case study and results.

The APDO team looks forward to meeting you and providing more information about the exciting option of SureSmile®.


Personalized technology lets your orthodontist create individual, precise braces designed specifically for you by the latest in orthodontic computer technology and robotics.

With SureSmile, the creation, structuring, placement and analysis of your braces are worked out completely before the doctor situates any of your appliances. This is made possible by computer technology that allows a 3-D image of your mouth, teeth, and jawbone to be captured digitally, allowing both you and the doctor to see the initial structures and possible alterations that can be made.

Because the details are worked out beforehand, patients have to deal with fewer alterations to the structure of their appliances. This, in turn, leads to a shorter treatment time because the alignment is placed correctly from the beginning and then adjusted, not by hand, but by robotic “hands” that restructure your archwires with a greater degree of accuracy than previously possible. In addition, because the archwires are more precisely fitted to your teeth, your braces are more comfortable.

A shorter treatment time means fewer office visits, which gives you more freedom. 

Our doctors utilize the state-of-the-art system Suresmile to help envision what our patient’s teeth will look like before applying any sort of treatment. See why this innovative system will better your experience at APDO!